Privacy Policy

Last Revision: April 19, 2018

mkxpert commits to strong, secure and transparent privacy practices.

We do our very best to protect your privacy and avoid any misuse or abuse of your personal data. And because we value your privacy and strive for our services to be safe and enjoyable for everyone:

  • We never sell personal data to anyone
  • We carry out all processing operations in strict compliance with European privacy laws.
  • You are in control of your personal information at all times.

Our Privacy Policy explains:

  • What information we collect and why we collect it
  • How we use this information, share and protect it

Our Privacy Policy applies to:

  • Our Customers ( including its internal users (“Customer user(s)”))
  • End-Users (“End-Users”) of our Customers who interact with our Customers on their Social Profiles on Supported Platforms

Our Privacy Policy should always be read in conjunction with the specific privacy policy of our Customers which will contain further details regarding the processing of your Personal Data by the Customer, and the privacy policy of the Supported Platform(s).

If you have questions or complaints regarding our privacy policy or practices

1- Who is mkxpert

mkxperta European company headquartered in Paris, France. It was founded in July of 2000. offers a software application (the “Service”) that helps businesses and agencies (individually and collectively “ Customer(s)”) manage their Social Profiles.

By its nature, the Service enables our Customers to bring together their Social Profiles all in one place. The Service helps our Customers manage incoming messages sent to their Social Profiles, comments posted on content published on their Social Profiles, scheduling and publishing content on their Social Profiles and analyze the results. It also helps them monitor conversations happening publicly on Supported Platforms as long as they contain certain keywords of their choice.

mkxpert complies with the French Data Privacy law, which embodies all the relevant EU Data Protection Law

2- What information do we collect and/or process?

We collect and/or process different types of information including but not limited to Personal data (“Customer Data”):

  • We collect and process information/data from our Customers and/or Customer-Users (“Customer Personal Data”) for our own purposes, such as to provide and administer the Service.
  • We also process other data on behalf of our Customers (such as content generated, requested or published via the Supported Platforms by our Customers) in accordance with the instructions our Customers give us through the Service (including, for example, the information and End User Messages our Customers monitor or collect from Supported Platforms through the Service) (“Customer Content”). Our Customers control how their Customer Content is collected and used by them. Accordingly, we only use Customer Content to provide the Services to our Customer in accordance with the instructions they give us through the Services.

We never collect/process sensitive data as this is not technically allowed through the use of the Service

2.1- Customer Personal data

Type of Data concerned

When you first register Account, and when you use the Service, we collect some data about you as a Customer / Customer User such as:

  • your full name,
  • your email address
  • your company name
  • your company’s address
  • your company’s phone number
  • Social Profile URL
  • The content you’ve published on the Social Profiles you’ve connected to the Service
  • information we may receive relating to communications you send us, such as queries or comments concerning our Service

mkxpert also automatically collects and receives certain data from your computer or mobile device, including the activities you perform on the Site, the Service, the Supported Platforms, the type of hardware and software you are using (for example, your operating system or browser), and information obtained from cookies (see “Cookies and Related Technologies” below).

For example, each time you visit the Site or otherwise use the Service, we automatically collect your IP address, browser and device type, access times, the web page from which you came, the regions from which you navigate the web page, and the web page(s) you access (as applicable).

How we use it

mkxpert uses Customer Personal Data for the following general purposes:

  • to identify you when you login to your account on the Service
  • to enable us to operate the Service and provide it to you
  • to verify your transactions and for purchase confirmation, billing, security, and authentication (including security tokens for communication with Supported Platforms)
  • to analyze the Site or the Service and information about our visitors and users, including research into our user demographics and user behaviour in order to improve our content and the Service
  • to contact you about your account and provide customer support, including responding to your comments and questions
  • to keep you informed about the Service, features, surveys, newsletters, offers, contests and events we think you may find useful or which you have requested from us
    to sell or market the Service
  • to better understand your needs, diagnose problems, analyze trends, improve the features and usability of the Services, and better understand and market to our customers and users
  • to keep the Service safe and secure

2.2- Customer Content

When our Customers connect a Social Profile to the Service they can choose to instantly collect, process, share and access such Social Profile via the Service (subject to the terms of service and privacy policies with the Supported Platforms).

In this way, our Customers Users can obtain, use and analyze data from Supported Platforms of their choosing, and also create, post, transmit, view, display or share data or information through the Service.

Type of data concerned:

  • Customer generated content (such as messages (including direct or private messages), posts, comments, profiles picture, images, feeds or communications exchanged on the Supported Platforms)
  • End Users Messages and/or name
  • End Users Social Profile URLs of the on Supported Platforms
  • Supported Platforms user IDs

How we use it

mkxpert uses Customer Content for the following purposes:

  • To identify the author of an End User Message
  • To aggregate all End User Messages from the same person and provide an history of all past conversation between and End User and a Customer

Third-Party Apps and Social Networks

The Service enables an ecosystem where you can choose to connect with Supported Platforms. If you choose to send your content to a Supported Platform, longer responsible for that content from the point in time that it leaves the Service. Instead, the content will be in the control of the relevant Supported Platforms’ terms and privacy policies. For example, if you use the Service to post a message on Facebook, Facebook’s privacy policy and terms of service will apply to that message on Facebook’s server.

While we attempt to facilitate access only to those Supported Platforms that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of any Supported Platform. We encourage you to carefully review the privacy policies of any Supported Platform you access via the Services. For reference

2.3- Revoking access to the Supported Platforms

As the Service relies entirely on its connections to Supported Platforms and their APIs (such as the Facebook API, the Instagram API, the Twitter API, the LinkedIn API and the YouTube API services), if you wish to ensure that the Service doesn’t access data from the Social Profiles you have previously connected to the Service

3- Cookies and related technologies

Like many websites, we collect certain information through the use of “cookies,” which are small text files that are saved by your browser when you access our Site. We may use both session cookies and persistent cookies to identify that you’ve logged in to the Site and to tell us how and when you interact with our Site.

We may also use cookies to monitor aggregate usage and web traffic routing on our Site and to customize and improve our Service.

By visiting the Site or using the Service you agree to the use of cookies in your browser and HTML based emails.

3.1- Session Cookies

The Service uses “session cookies”, which improve your user experience by storing certain information from your current visit on your device, such as login information. These enable us to remember your login session so you can move easily within the Site or the Service. Without these session cookies, we wouldn’t be able to provide the Service to you. These session cookies have limited functionalities and expirations, and you will be required to re-enter login information after a certain period of time has elapsed to protect you against others accidentally accessing your account contents and related personal information. Other examples of our use of session cookies include to track the number of visits by a particular visitor to a page or a feature of the Service.

3.2- Performance and Remarketing Cookies

Partners who help us serve advertising on and off the Site and analytics companies may also put cookies on your device. We use several third-party vendors to help deliver ads for relevant products and services to you when you visit certain pages on our Site We may share with third-party ad partners a cryptographic hash of a common account identifier (such as an email address), to help us measure and tailor ads and services provided to you.

Most browsers allow you to choose whether to accept cookies or not. If you do not wish to have cookies placed on your computer, please set your browser preferences to reject all cookies, before accessing the Site. Please note that by doing so, some features of the Site and the Service may become unavailable.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

The Network Advertising Initiative has also developed a tool that may help you understand which third parties have currently enabled cookies for your browser and opt-out of those cookies

mkxpert may also use related technologies including web beacons, pixels, and software tokens in order to facilitate your use of the Service. Most notably, the Service uses software tokens (stored securely on controlled servers) in order to facilitate the logging in to and the functioning of both the Supported Platforms.

4- How is your information secured?

The security of your personal information is important to us.

mkxpert has implemented various measures to ensure that the information is adequately protected against unauthorized access, use, disclosure and destruction. Please keep in mind that risk can never be eliminated but can be significantly mitigated and reduced. You should bear in mind that submission of information over the internet is never entirely secure.

All measures which has taken significantly reduce the risk. shall not be held liable by any third party, including you, in any event of unauthorized access, use and/or disclosure of information provided that such is not due to Gross Negligence, willful misconduct

Security measures adopted by include:

  • Access to the information stored within servers is restricted to a limited number of employees;
  • We use industry best practices to keep any information collected and/or transmitted to the Supported Platforms secure. The Site and the Service are all secured by SSL protocol, which provides encryption to all data transmitted;
  • servers are protected by a) firewalls establishing a barrier between our trusted, secure internal network and the Internet and b) IP restrictions, limiting access to whitelisted IPs;
  • Each Customer may only access information pertaining to its Social Profile that it is tracking and to the specific End Users interacting with such Social Profile. For Twitter and Instagram, each Customer may also access public content posted by End Users and containing specific keywords;
  • mkxpert uses third-party vendors and hosting partners (such as Amazon AWS) to provide the necessary hardware, software, networking, storage, and related technology to run the Services. These vendors all offer best-in-class security, you can see Amazon’s security features here: aws.amazon.com/security;
  • When payments are processed via credit card, uses third party vendors that are PCI_DSS compliant;
  • mkxpert reviews its information collection and processing practices periodically and will review and amend this Privacy Policy accordingly.
  • mkxpert uses third party vendors to prevent attacks on the Site or the Service and destruction or theft of its data. Such vendors also monitor potential attacks to allow to inform its Customers in the event their Customer Content and/or Data has been compromised;

mkxperttakes reasonable security measures to protect your personal information to prevent loss, misuse, unauthorized access, disclosure, alteration, and destruction. Please be aware, however, that despite our efforts, no security measures are 100% bulletproof.

5- Children

Because the nature of our Service does not appeal to children under the age of 13, does not knowingly acquire or receive PII from children under 13. If we later learn that any user of our Service is under the age of 13, we will take appropriate steps to remove that user’s information from our account database and will restrict that individual from future access to the Service.

6- Your rights: Access, change, deletion, disclosure

You have the right to object to the processing and collection of your personal data, and to withdraw your consent at any time, except where otherwise determined by applicable law.

Whenever you withdraw consent, you acknowledge and accept that this will immediately terminate your use of the Service.

Accordingly, you can request modification or deletion of your information at any time with your first and last name and the URL of all the Social Profiles you have connected to the Service. Such a request will have to be sent from the email address used to create your account on the Service.

Please note that certain personal information may need to be retained for a period of time following cancellation of your account where this is necessary for our legitimate business purposes or required or authorized by applicable law.

You should be aware that acts as a conduit between our Customers and the various Supported Platforms we support. In several instances, the content published via custody or control, and any content that has been shared by you through any Supported Platform via the Services may continue to be available to third parties and the public at large, as this content is now under the control of the operators of the Supported Platforms.

mkxpert does not rent or sell your Customer Personal Data or Customer Content, but we may disclose such data to a limited set of trusted third parties in the situations explained below, for which you, by using our Service, hereby explicitly consent. We will disclose your personal information where we are bound to do so, at law or via a court order as well as to meet any legal or regulatory requirement or obligations. We will use all reasonable efforts to ensure that those requirements or obligations are in accordance with applicable law;

We reserve the right to disclose your information to any third party if we have reasonable information to believe that the disclosure is necessary for the purpose of an investigation and/or for the enforcement of any breaches of the Terms of Service (if applicable), to detect, prevent or otherwise address fraud, security, technical issues or other irregularities or illegalities, protect the rights and interests as well as the property

We reserve the right to disclose your information to parent companies, subsidiaries, joint ventures, or other companies under common control

We reserve the right to disclose your information if we are acquired by or merged with another entity (in which case we will require such entity to assume our obligations under this Privacy Policy or inform you that you are covered by a new privacy policy);

7- Notices and revision to the Privacy Policy

If You have any concern about your privacy, containing a detailed description of your concerns. will do its best to resolve such issues within a reasonable time. We may revise this Privacy Policy from time to time. will govern our use of your information collected and processed from the Service.

7.1- Consent

By using the Service, or submitting personal information to the Service, or collecting personal information from Supported Platforms via the Service, you consent to the collection, transfer, storage disclosure, and use of your personal information in the manner set out in this Privacy Policy. If you do not consent to the use of your personal information in these ways, you shall refrain from using the Service.

7.2- Governing law and dispute resolution

This Privacy Policy forms an integral part of our Terms of Services.
The governing law and dispute resolution mechanism found in Our Terms of Service shall also apply to Our Privacy Policy

7.3- Definitions

“EU Data Protection Law” means (i) prior to 25th May 2018, European Union Directive 95/46/EC; and (ii) on and after 25th May 2018, European Union Regulation 2016/679 (“GDPR”).

“End-User(s)” means a user of a “Supported Platform” who interacts with a Customer through a Social Profile

“End-User(s) Message” means a private or public message sent by an End User to any of our Customers via a Social Profile. It also means any publicly available content posted by an End User on a Supported Platform that can be searched and retrieved by a Customer via a search on the concerned Supported Platform or using the Service through available Supported Platforms’ APIs.

“Personal Data” has the meaning given to them in the GDPR

“Site” shall mean the website in addition to any sub-pages that are integrated within this website;

“Social Profile” means a personal or business profile created by a Customer on a Supported Platform. That includes, but not limited to: Facebook pages, Facebook groups, Facebook personal profiles, Twitter profiles, Instagram personal or business profiles, YouTube channels, LinkedIn personal profiles and company pages.

“Supported Platform(s)” means the social networking site(s) currently supported by the Service, including Twitter, Facebook, LinkedIn, Instagram, YouTube and other social networks as described on the Site;

All capitalized terms that are not otherwise defined herein shall have the meaning given

mkxpert Privacy Policy forms part of its wider Terms of Service. Both the Terms of Service and the Privacy Policy apply to your use of the Service.